Levi Strauss & Co.'s Project F.L.X. 

I’ve wavered somewhat over the years, but I always come back to the Levi’s 501®. My grandpa wore them, though he wore the Shrink-to-fit variety 😱[1] So, naturally, I’ve always gravitated toward venerable jeans.

Levi’s innovated a new method to add character to their jeans. The process involves graphic designers and laser beams, but does not involve harsh chemicals 🌎

(From Uncrate)

  1. Way too much work for me.